Many companies collect unstructured data from their websites, marketing channels, and digital platforms. With all that data, it's easy to feel overwhelmed. A common challenge is managing, understanding, and presenting data in an understandable way. One of the most valuable tools an organization can employ is a dashboard that can transform data into actionable insights and visualizations that inform decision-making.
Let's delve into how visualizing your data through a dashboard can benefit your organization:
1. All your data in one place
A dashboard can help you consolidate all your data sources into a single platform. Whether it's website tracking, marketing channels, CRM systems, or complex spreadsheets, eliminating the need to search for data within separate applications and databases will streamline your processes and provide a comprehensive overview of your KPIs.
2. Data visualization
Raw data is often challenging to understand and interpret. Implementing a dashboard makes it more accessible, and understandable, and guides your organization through the data to discover insights.
3. Real-time updates
A dashboard can provide real-time data, enabling you to react promptly to changes in KPIs, trends, and potential areas of concern. For instance, if you notice a sudden drop in conversion rates on a specific page, you can make instant improvements to the user experience.
4. Share results with your team
A shared dashboard enables you to showcase insights to different stakeholders, increasing transparency and allowing teams to collaborate more efficiently.
At Dwarf, we can show you how to use best practices for data visualization and increase the value of your Business Intelligence (BI) and data investments.
By now, you might be asking “how do I get started”?
Working with BI and reporting becomes challenging when connected data flows are not properly organized. The first step is ensuring the validity and quality of the data, so the data can be trusted. The next step is finding the BI tool best suited for your reporting needs, such as Power BI or Looker Studio. Then we map our clients' system architecture and identify the most important data and KPI’s to visualize. We collect and organize the data, to ensure that it is flowing into the chosen visualization platform correctly.
Finally, we help connect the desired data sources to a dashboard and provide you with the right training to ensure confidence and self-sufficiency.
We used Power BI for one of our clients who needed to monitor and report on their marketing performance. Their existing setup required manual data collection from different sources, with reporting done by manually copying data from Excel into PowerPoint presentations. By using Power BI, we automated the process by merging these data sources. The final product enabled our client to access, visualize, and analyze their data in a single platform, saving many hours of manually finding data in spreadsheets.
If you are curious about how a BI dashboard can help your business, we are more than happy to set up a meeting and help you begin or optimize your BI solutions. Together we can make a plan for how you can utilize and take control of your data!