Dwarf was tasked with designing and developing a new website. The goal was to strengthen DanskHåndbold's market position, thereby increasing new memberships and retaining existing ones by making valuable content easily accessible. The decision to update the digital presence is thus part of a broader corporate strategy to reflect a more modern Handball Denmark in progress and create a consistent brand experience. All of this is reflected in a website that is engaging, user-friendly, and relevant to all handball enthusiasts.

To get close to the local community and gain a fundamental understanding of DanskHåndbold's target audiences, Dwarf delved into their needs, desires, and behaviors. A comprehensive strategic preliminary study was conducted, where Dwarf combined both qualitative and quantitative methods to uncover the project's vision, target audience's needs and desires, success criteria, technical landscape, and the current editorial experience.

In collaboration with DanskHåndbold, based on the thorough preliminary study, Dwarf updated the digital customer journey through the unveiling of a new visual identity, as well as the development and design of the new website, which much better represents the brand that DanskHåndbold is today and the journey they're on. Navigation underwent an overhaul, making it easier for users to find relevant content. It has also become much simpler to sign up for courses or handball schools, and an integration into MarketingPlatform has given DanskHåndbold an extra player to send onto the field to communicate directly with members across the country.

From a technical standpoint, the website is built headless with Umbraco as the CMS, where DanskHåndbold's numerous editors can write and structure their content. Data is then consumed by a VueJS / Nuxt frontend, which also provides full design flexibility with the implementation of Tailwind CSS. Additionally, communication with third-party systems occurs via APIs for live display of handball data, course/handball school registration, and much more, all of which are business-critical for DanskHåndbold to showcase in real-time. By decoupling the frontend from the data, we achieve flexibility and scalability that can meet DanskHåndbold's needs – both now and in the future.

The new website went live in July 2023, and DanskHåndbold has so far received many positive feedbacks, both internally and externally, where workflows have been optimized, and content has become more accessible. The numbers supporting this are collected continuously and will be updated when sufficient representative data is available.