Game as a Communication Platform
Keeping track of electricity prices and saving on electricity has become a popular pastime. Andel Energy can attest to this. The energy company with over 1.2 million customers has experienced in 2022 how Danes are particularly concerned about what they pay for their electricity when prices rise and fall more than ever before.
But even though prices are rising, there are thankfully many ways to save money on electricity. In addition to remembering to turn off electrical appliances when not in use, there can be many savings to be had by keeping an eye on electricity prices and using electricity during the times of day when the price is lowest. But everything is of course a balance, because we shouldn't end up sitting in the dark and waiting to cook dinner and enjoy time in front of the TV with family until the middle of the night, just because the electricity price has dropped at that time.
This is the core of the game "Familien Strøm" that Dwarf has developed for Andel Energi.
"The entire team at Dwarf has been highly engaged throughout the project and has taken a strong interest in meeting our needs. They have been able to turn a complex topic like energy into a game universe that is both entertaining and educational for our customers. And we can confidently conclude that the game and the launch of a Christmas version of the game has been a great success. We have received over 700 positive comments from customers who have played, achieved far higher participation than we dared to hope for, and tripled our expectations for permissions through the game."
Dialogue Specialist at Andel Energi
Anne Bunch-PoulsenDialogue Specialist at Andel Energi
Sune Helin Johnsen
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