Games & Interactivity

Andel Energi

Game as a Communication Platform


Game as a Communication Platform

Keeping track of electricity prices and saving on electricity has become a popular pastime. Andel Energy can attest to this. The energy company with over 1.2 million customers has experienced in 2022 how Danes are particularly concerned about what they pay for their electricity when prices rise and fall more than ever before.

But even though prices are rising, there are thankfully many ways to save money on electricity. In addition to remembering to turn off electrical appliances when not in use, there can be many savings to be had by keeping an eye on electricity prices and using electricity during the times of day when the price is lowest. But everything is of course a balance, because we shouldn't end up sitting in the dark and waiting to cook dinner and enjoy time in front of the TV with family until the middle of the night, just because the electricity price has dropped at that time.

This is the core of the game "Familien Strøm" that Dwarf has developed for Andel Energi.

Case video

Anne Bunch-Poulsen

Dialogue Specialist at Andel Energi
"The entire team at Dwarf has been highly engaged throughout the project and has taken a strong interest in meeting our needs. They have been able to turn a complex topic like energy into a game universe that is both entertaining and educational for our customers. And we can confidently conclude that the game and the launch of a Christmas version of the game has been a great success. We have received over 700 positive comments from customers who have played, achieved far higher participation than we dared to hope for, and tripled our expectations for permissions through the game."

Manees Joakim Newton Nør

Chief Commercial Officer

Stine Braunschweig Andersen

Project Manager

David Adalberth

Creative Tech Director

Frederik Alexander Bering

Frontend Developer

Kim Skjoldborg


Maria Frøsig Christensen

Digital Designer

Kasper Møller

Creative Director

Andreas Fau Andersen

Client Consultant

Rasmus Bidstrup

Marketing Automation Tech Lead

Sune Helin Johnsen

Data & Insights Lead


Jesper Søndergaard Filtenborg

PHP Developer

Simon Christiansen

Frontend Developer


Flemming Westberg

Frontend Developer

Cecilie Grue Jacobsen

Marketing Manager & Culture Lead

Esben Fisker

Creative Director & Founder

Sigurd Grelck

Senior Motion Designer

Maja Lomholdt

Motion Designer

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Manees Joakim Newton Nør

Chief Commercial Officer

Thomas Schmidt

Director of MarTech

Caroline Madsen

Client Manager

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