For us ‘regular’ people, who normally buy cars every 3-5 years, it can give some hesitations at first when buying a used car. Is the car really okay? What’s the catch? Is there any hidden debt? Is the engine healthy? And what about the undercarriage? And even though the utility-vehicle-market is finally on digital media, the process itself remains the same. It only differs from the fact that the buyer receives a pretty good overview of the used cars that are on sale. But they still need to physically walk all the way to the dealer, or a private salesperson to test-drive the car. And even in this case, it can be difficult to find out whether it is a truly good bargain or whether the salesperson is someone you can really trust… Dwarf was tasked with developing a completely new digital platform based on a new sales process.

After ALD’s thorough analysis of their own customers concerns and needs, Dwarf decided to develop a new digital business model in corporation with ALD, gigo.dk, in only 4 months.

The customers have indeed approved this concept. The website is popular and used regularly, and aldcarmarket.dk sells many cars each month.

“The project has been intensive, and I am very impressed to see how Dwarf dealt with the task at hand, both on a strategic level but also in terms of execution,” says Henrik Engel Eichen, COO, ALD Automotive.