ALD Carmarket

Extremely Heavy Takeaway


Extremely Heavy Takeaway

Free Delivery to your doorstep, 100 km of test-driving, 14 days of free return policy, 360 degrees picturing from the inside and the outside, a complete service history, and documentation of each scratch. That is the core, of the concept that Dwarf developed together with ALD - for online shopping of well-maintained but used cars. It is a “user- and service experience with a basket”. And luckily we are the best to create exactly this experience.

The Task

For us ‘regular’ people, who normally buy cars every 3-5 years, it can give some hesitations at first when buying a used car. Is the car really okay? What’s the catch? Is there any hidden debt? Is the engine healthy? And what about the undercarriage? And even though the utility-vehicle-market is finally on digital media, the process itself remains the same. It only differs from the fact that the buyer receives a pretty good overview of the used cars that are on sale. But they still need to physically walk all the way to the dealer, or a private salesperson to test-drive the car. And even in this case, it can be difficult to find out whether it is a truly good bargain or whether the salesperson is someone you can really trust… Dwarf was tasked with developing a completely new digital platform based on a new sales process.

The Solution

After ALD’s thorough analysis of their own customers concerns and needs, Dwarf decided to develop a new digital business model in corporation with ALD,, in only 4 months.

ALD Carmarket

A year after, the solution was consolidated to the ALD brand and changed into, because had proven that the consumers were ready to buy cars online.

Customer Journey

With a new developed and intuitive seek-function, that is based on the need of the users, we created a platform in which the customers can seek, explore and buy cars from their home. And on the whole customer journey, they can receive guidance from ALD in the implemented chat-function.

Delivery at your doorstep

The cars are delivered with a full guarantee and even possibilities for financing, exactly like when you buy new cars. Moreover, they will even be delivered to your doorstep and with a full return policy for 14 days.

Easy and safe

With help from the consumer insight, intelligent use of data, and ALD’s unique product and services, we have created a new platform, that makes it easy and safe to buy used cars.


The webshop is built in Laravel and includes functions like 360 degrees ‘image display’ of the car - seen from the inside and the outside.

Mobile app

At the same time, Dwarf developed a mobile application, which the mechanics can use to check the car from scratches and even take some real “hero-shots” as well.

The Result

The customers have indeed approved this concept. The website is popular and used regularly, and sells many cars each month.


“The project has been intensive, and I am very impressed to see how Dwarf dealt with the task at hand, both on a strategic level but also in terms of execution,” says Henrik Engel Eichen, COO, ALD Automotive.



Mads Bie

Head of Project Management

Camilla Maj Kjærhauge Okkels

Senior Project Manager

Oliver Wang Hansen

Chief Technology Officer

Anders Østergaard Nielsen

.NET Lead

Frederik Buus Sauer

Lead Developer

David Adalberth

Creative Tech Director

Kasper Møller

Creative Director

Lars Østergaard

Senior PHP Developer

Thomas Gross Rasmussen

Frontend Developer

Kim Skjoldborg


Danni Olsen

Frontend Developer

Martin Enderleit

Backend Developer

Kristoffer Rath Hansen

Backend PHP Developer

Majken Sofie Bøndergaard Jakobsen

Senior Project Manager

All dwarf profiles

Manees Joakim Newton Nør

Client Service Director

Thomas Schmidt

Director of Automation

Caroline Madsen

Client Manager

Other work


The Vinyl Is Dead. Long Live the Vinyl.


Business, Pleasure, and a New Arrival

Davids Samling

Digital Presentation of a World-Class Collection

All cases