Insights
12. oct 2026
Martech isn’t about more technology, but about more value
The martech landscape is becoming increasingly sophisticated. CDPs, personalisation, automation, predictive analytics and generative AI are opening up entirely new possibilities. But according to Rasmus Houlind, CXO at Agillic, the biggest mistake companies can make is starting with the technology. Because the best martech stack isn’t necessarily the biggest. It’s the one that solves the right problems.
Articles
11. jun 2026
The EU AI Act sets new rules for the use of artificial intelligence in digital products.
Artificial intelligence is playing an increasingly important role in businesses, but the new EU regulations also bring requirements for responsible and transparent use. On 2 August 2026, the majority of the AI Act will come into effect, and many organisations will face new requirements regarding their use of AI. In this article, we provide an overview of what the rules mean and how your organisation can prepare.
