Events

Listen to IO Interactive share how they have taken personalization in their communication to the next level and achieved measurable results from their campaign flows.

Dwarf invites you to hear about how IOI creates personalized player experiences for millions of players throughout the entire player journey, where technology knows no limits regarding the amount of data that can be activated in personalized communication.

IOI will discuss various topics, including:

• Launching personalized communication in 12 weeks, including the implementation of 3 flows
• Examples of the most effective personalized flows that generate engagement
• The process leading up to the implementation, the course of the proof of concept (POC), and future plans

In addition, Dwarf, who spearheaded the implementation of marketing automation at IOI, will share our fundamental considerations regarding the omnichannel approach and personalized communication across various clients. We will provide insights into how we work with clients, whether there is a need for full service across all channels or technical development of complex solutions.

Lastly, you will receive inspiration and concrete tips from personalization expert Rasmus Houlind, who will share the prerequisites necessary to succeed with scalable personalization. He will also provide insights into some of the key topics covered in his upcoming book, 'Hello $Firstname', scheduled for release this April.

The event is in collaboration with Agillic, an omnichannel marketing automation provider.

Limited seats are available, and the event is exclusively reserved for businesses.