Events

Does a video need to be under a minute? Have we lost our audience if the first three seconds don’t catch their attention?

In a time when content can be scrolled past in seconds, our event will explore how businesses use video and other formats to cut through the noise, challenge norms, and build stronger connections with both existing and new audiences.

We will be joined by Juliet Riddell from Financial Times, who will share insights on how visual storytelling helps communicate complex topics to a global audience. She will present their latest viral film , “The Long Walk” a part of the Financial Times’ broader initiative to highlight the state of democracy today. Among other themes, the film addresses the lack of female leaders, demonstrating how journalism and visual storytelling can work together to spark conversation and awareness.

Alberte Egholm from Ekstra Bladet will discuss how graphics and motion have become essential to the media outlet’s visual storytelling and identity — both editorially and strategically. She will explain how video-based graphics enhance brand recognition and identity across different formats and channels, while also serving as an editorial tool to streamline production and communicate complex stories more clearly.

Together, these two talks will provide a nuanced perspective on how video and new formats can elevate storytelling and help create more relevant, engaging, and impactful communication in today’s fast-moving, fragmented digital landscape.