Events

AI is transforming the digital customer journey. Not only how users search for products, but also where and how they shop. In 2026, more customers will discover products through AI assistants and agent-driven experiences, meaning that the “store” is not always your website. It could be a chat, a platform, or a third-party purchasing flow. For brands, the key question is therefore: How do you stay visible and in control when the customer is elsewhere?

In this webinar on Tuesday, February 10th, from 9:30–10:30, we will explore how new standards such as UCP (Universal Commerce Protocol) can help brands stay available across touchpoints without losing ownership of the customer experience. UCP enables AI systems to retrieve structured product and purchase information from your shop, giving customers a seamless buying experience while you still control how your brand is presented, which options are offered, and how the purchase is completed.

Agenda:

• What does the landscape for Agentic Commerce look like?
• What is the Universal Commerce Protocol, and what does it mean for brands?
• Who are the key players, and what problems are they trying to solve?
• Is 2026 the year Agentic Commerce really takes off?
• What opportunities are there for retailers?
• Q&A

The webinar will be held in Danish.