Events

The shift from e-commerce to Agentic Commerce is happening faster than most brands anticipated. In Part 1, we explored why this matters and what the Universal Commerce Protocol (UCP) means for brands. Now it's time to get practical.

Your product data is becoming the single most important factor in whether AI agents can find, understand, and sell your products. The "storefront" is no longer just your website; it's every AI-powered channel where customers discover and purchase. Brands that optimize their product data now won't just be found, they'll win.

At this webinar on March 17 from 09:00 to 10:00, we're joined by Erik Wikander, CEO & Co-Founder of Wilgot AI, the first platform built for Agentic Product Optimization (APO) at enterprise scale, working with brands like Daniel Wellington and EasyPark. Together, we'll get concrete about what you need to do with your product data today.

Agenda

• Quick recap: From search to AI-driven discovery. A brief recap of the key takeaways from Part 1 for anyone joining fresh.
• UCP in practice: What does implementation actually look like? Moving beyond the concept to real-world adoption and what it means for your tech stack.
• Erik Wikander, Wilgot AI: Agentic Product Optimization at scale. How to transform static product pages into structured, AI-readable content, from 50 to 50,000 products.
• Optimizing your product data: A practical framework. Concrete steps for structuring titles, descriptions, attributes, and metadata so AI agents can act on them.
• How to win as a brand in an agent-driven market. Positioning, differentiation, and staying in control when the customer journey happens outside your website.
• What can you do right now? Immediate actions you can take this week to get ahead.
• Q&A

The webinar will be held in English.