Events

Customer data has become one of the most important building blocks in modern marketing. However, for many brands, data is still scattered across systems, channels, and touchpoints. Website, CRM, email, paid media, and offline data often each tell part of the story - but rarely the full picture.

This is where a Customer Data Platform comes in.

A CDP is a system that collects customer data from multiple sources, unifies it into a single profile, and prepares it for activation across marketing channels. This enables brands to build a 360° view of the customer, work toward a single “golden record,” and use data more effectively for segmentation, personalization, and product recommendations.

In our webinar on Thursday, June 4th, from 9:00–10:00, we’ll explore how Customer Data Platforms can help brands unify data, build a 360° customer profile, and activate insights across website, paid media, and email. We’ll cover what a CDP is, how it works in practice, and how working with a CDP can mature an organization’s approach to data and personalization.

We’ll also showcase concrete examples from our work with companies, where CDPs are used to create better customer insights, more relevant messaging, and stronger digital customer experiences.

Agenda:

• What is a Customer Data Platform, and how does it work?
• What does the CDP landscape look like today?
• How does a CDP fit into website, paid media, email, CRM, and other data sources?
• How do you work with customer profiles, a 360° view, and a “golden record”?
• How can a CDP be used for segmentation and product recommendations?
• How does Dwarf work with CDPs in practice?
• Cases
• Q&A

The webinar will be held in Danish.