Children know play is their superpower. We’re here to convince the grown-ups and thus contribute to the UN’s Sustainable Development Goal 4. to secure children’s access to quality education and support lifelong learning. Specifically, the LEGO Foundation aims to reach and impact at least 75 million children by 2032. And one first step on that journey is to build a new version of learningthroughplay.com. To our great luck, the LEGO Foundation chose Dwarf as its digital partner for this and future projects.

It may seem like "a reasonably easy sale" that children learn through play - and that all adults should embrace and stimulate children's play. But it’s not. You don’t have to be very far away from Billund before the perception of children, play, and learning changes. And, if we are to be completely honest, it’s not all adults that find it important and/or easy to loosen up and just play – even in our society.

Therefore, we’ll need to make an effort to convince parents, teachers, and policymakers to make room for children’s play – not just for the fun of it – but because it’s a crucial part of their learning process.

Learningthroughplay.com is the "mother ship" for the LEGO Foundation, a content hub where you can find everything from a large catalog of playful activities and games, reporting from the foundation's various projects and news on scientific research into children's play and learning. The target group is parents, teachers (and children), as well as other stakeholders and decision-makers, who influence the attitudes to - and the framework for children’s play and learnings.

The LEGO Foundation is in it for the long run and promotes the purpose with its own projects and through partnerships within 20+ countries around the world. Learningthroughplay.com must therefore also play a part in creating new relationships and partnerships so that the goal of constructive impact on the lives of 75 million children can be realized.

The project launched in the Fall, so we don’t yet have a statistical basis to say anything sensible about the performance. But that’s really not the most important in terms of measurement and result. One important goal of the new solution is to gain a much more detailed insight into how users use the knowledge provided by the foundation through the platform. We do this through an advanced tracking setup so that the knowledge can be actively used to realize the overall goal of reaching 75 million children by the year 2032. By the way: Even though your telekinetic efforts failed – your imagination helped. Mind-Machine Interfacing Devices or BCI, Brain-computer interfaces is a new technology, where sensors convert P-300 brainwaves to inputs used to control robotic arms, wheelchairs, and more. Playful ideas rock!