In Denmark and Scandinavia Scanomat is a well-known and celebrated brand. But as Scanomat developed the revolutionary TopBrewer machine, the product brand itself overtook the bigger picture as the machine went out onto markets around the world. Consequently, partners and customers often had the notion that TopBrewer was the actual brand. 

Umbraco was used to create a multi-lingual structure that could easily spawn a new partner site in a new language – and Jumoo was used to quickly translate reusable and non-market-specific content. Umbraco forms were chosen to make it easy for Scanomat to build Call-to-Action friendly contact points and to make sure that leads landed in the hands of the right partners.

The new solution carries a load of a flexible yet stringent task of communicating services, that includes Scanomat's advanced cloud management system for their TopBrewer machine with state-of-the-art real-time data for your organization, end-user apps that make it easy to order and pay for a cup of coffee on an app which of course also includes payment via Google- and ApplePay. The website also offers all relevant technical info and installation drawings for architects and technical staff that works within hospitality, retail, and office sectors around the globe.

All these changes called for an updated digital identity that embraced the luxury feel of the Scanomat products – from the bags the coffee comes into the presentation of the machines and the story behind the sustainable way the Amokka coffee is grown and harvested in.

We wanted to embrace the metallic feel that the coffee machines carry – to mimic the actual product that meets the end-user. By using small graphic elements, tight grids, and large images we created a look that showcased Scanomat's products quite technical but with a hint of editorial lifestyle from the Nordic tradition. 

The visuals are very honest. You buy what you see. Throughout the process, and numerous iterations, we managed to cut out everything unnecessary to achieve perfection. The only way to achieve perfection, really. Just like creating the perfect cup of coffee every single time. "Something a mere human or a barista could never do". 

By using the updated version of the most famous typeface in the world, Helvetica Now, combined with a gradient, metallic foil treatment we created a 5th element feel to both Scanomat's new website and packaging. 

The design relies on two ways of using color. Metallic, which resembles the materials and resources that goes into a Scanomat product.

And a matte black that tones down the site giving it a dark roast feel that oozes exclusivity and warmth. This also gave us the nordic simplicity in which great imagery can unfold its power and storytelling.

This means that Sweden, Norway, UK, Canada, Russia, and France are about to launch market-specific sites based on the solution. And with everything gathered underneath the Scanomat brand the whole experience of services, products, and technical is lighter, more precise, and clearer.

For the international and Danish sites this means that even without any paid media to secure traffic, the number of visitors has doubled compared to the same period last year. So, tendencies are promising...