Slow Down
The movie is about the fact that that many of us tend to just drive a little bit too fast once in a while, but just a small increase in speed can have fatal consequences.
Different versions
We made two versions of the campaign film: a TV version with an English speak and a web version that is a bit longer with a Danish speak.
![](https://images.prismic.io/dwarf-site/f20987ae-2422-4fb5-84b7-865a99ad221b_saenk_still_04.jpg?auto=compress,format)
![](https://images.prismic.io/dwarf-site/94d1c73a-93f6-4002-bd67-c81b85ea0051_saenk_still_01.jpg?auto=compress,format)
Use of animation
The use of animation makes it easier to touch this subject, without being moralizing or morbid.
![](https://images.prismic.io/dwarf-site/0d16b3e9-3932-4bf9-b780-a888cfb5ca83_saenk_still_02.jpg?auto=compress,format)
![](https://images.prismic.io/dwarf-site/3b1f9918-00fb-4a2a-b230-13f2cb25ef4f_saenk_still_03.jpg?auto=compress,format)
Roadside posters
It was also important to have a physical element in the campaign why we designed roadside posters urging people to slow down a little bit.
![](https://images.prismic.io/dwarf-site/c9c44edd-5624-4f4d-98c9-6eea80137aaa_saenk_poster_01.jpg?auto=compress,format)
Character Development
![](https://images.prismic.io/dwarf-site/4b9182bb-b7d1-46ac-a976-cf52396b24ac_saenk_sketches_01.jpg?auto=compress,format)
Credits
![](https://images.prismic.io/dwarf-site/b916dd48-9daf-43eb-8530-8b4ff6f6e31c_Benny-Box1.png?auto=compress,format&w=95&h=95)
Benny Box
Art Direction, Design & Production
Pawel Binczycki
Character Animation
Freezone
Sound Design
People
Other work
DR Ramasjang
Character design for DR Ramasjang
![](https://images.prismic.io/dwarf-site/7b8634ef-4b22-48e5-a28c-9228daeee457_Rama_topbanner_01.png)