Illustration, Animation and TV

Rådet for Sikker Trafik

Campaign film about the dangers of speeding

Campaign film about the dangers of speeding

In collaboration with the renowned agency Uncle Grey, we produced this animated campaign film "Slow Down" about the dangers of speeding for Rådet for Sikker Trafik.

Slow Down

The movie is about the fact that that many of us tend to just drive a little bit too fast once in a while, but just a small increase in speed can have fatal consequences.

Different versions

We made two versions of the campaign film: a TV version with an English speak and a web version that is a bit longer with a Danish speak.

Use of animation

The use of animation makes it easier to touch this subject, without being moralizing or morbid.

Roadside posters

It was also important to have a physical element in the campaign why we designed roadside posters urging people to slow down a little bit.

Character Development


Benny Box

Art Direction, Design & Production


Pawel Binczycki

Character Animation



Sound Design


Esben Fisker

Creative Director & Founder

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Manees Joakim Newton Nør

Chief Commercial Officer

Thomas Schmidt

Director of MarTech

Caroline Madsen

Client Manager

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DR Ramasjang

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DR Drama

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