Case
Illustration, Animation and TV

SOFACOMPANY

Inspired by real Trustpilot reviews

2022

Inspired by real Trustpilot reviews

Danish furniture brand SOFACOMPANY has a high score on Trustpilot and some very funny reviews, they asked us to use their best reviews to create animated shorts.

Animated shorts

SOFACOMPANY is a danish furniture brand with a focus on great customer service, and it shows on their Trustpilot reviews. The good people at SOFACOMPANY approached us at Benny Box to help spread the love by creating 5 animated shorts, each based on an interesting Trustpilot review.

We put our creative brains together and came up with a vibrant cast of characters, engaging storytelling and an eye-catching design. We wanted the stories to have a bespoke and handcrafted feel so we decided to draw each animation by hand. The result pleased everyone and SOFACOMPANY shared the shorts across their social media channels to great effect. 

Credits

Benny Box

Art Direction, Design & Production

AB

Alexander Bernsen

Sound Design

Team

Esben Fisker

Creative Director & Founder

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Contact

Manees Joakim Newton Nør

Chief Commercial Officer

Thomas Schmidt

Director of MarTech

Caroline Madsen

Client Director & Studio Manager

Other work

Netflix - Equinox

Main title sequence for Equinox

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