We created an identity which embraces the spread between classically bound quality literature for modern fiction in various digital formats with very bright color schemes paired with old classical typefaces. This clash between worlds would create bold pop look that looks towards a young modern reader without forgetting it’s an academic publisher background.
And there's just something about birds and publishers. Penguins, owls, cranes... and falcons. So, based on the falcon, we created a new character that is more sharp than clever and at the same time brave almost dangerous.
Falco is a secretive character who has his eyes set on the future. It is always moving and is therefore spotted in many situations, colors, and sizes, so it can appear anywhere. Moving on a book forum entry – or quietly standing on the back of a classic.
It’s a living and breathing mascot and that means Falco always will look different depending on its appearance. Therefore, we developed multiple versions in 3 different optical sizes to ensure recognizability on book spines, posters, different digital platforms, or more.
We went with GT Super display for our brand. Chosen because of its distinct serif features. They almost look like a falcon’s claws catching its prey. Smart yet dangerous at the same time.
GT Super display is the result of an extensive investigation into display serif typefaces from the 1970s and 80s. It focuses on the expressive and idiosyncratic nature of calligraphic motions, compelled into stable, typographic shapes.