2025
Rebranding Scandinavia's biggest cycling website
Dwarf has helped the Danish media outlet Ekstra Bladet with rebranding feltet.dk, Scandinavia’s biggest cycling website. The visual universe is composed of sharp and dynamic lines, representing many elements of cycling sports: the speed, the peloton in different configurations, and the final sprint across the finish line. Together with a bold color palette and playful typography, it creates a simple and effective design system that can be applied across a variety of communication materials—from outdoor applications to digital elements, as well as merchandising.






















Alberte Egholm
Brand Manager at Ekstra Bladet“We chose to work with Dwarf because they consistently demonstrate that with relatively little input they’re able to deliver exceptionally strong output across multiple parameters. In our collaboration on Feltet, we ran a compressed sprint where we initially invested time in discussing both the ambitions for the platform and how the design should live on once we were managing it ourselves. Dwarf has a unique ability to gather different perspectives, needs, and wishes - and quickly translate them into tangible design principles that all stakeholders, regardless of their design background, can relate to. The result is a product that, in a relatively short time, reflects our shared vision and, more importantly, actually works in practice. And to be honest, it turned out seriously great. On top of that, the collaboration itself was a pleasure - full of good energy, quirky references, and room for both differing opinions and an extra seat at the lunch table.”
People
Other work
eCommerce
Coffee Collective
A modern and flexible e-commerce store