Dwarf was hired to take the lead on designing a new digital platform for Dansk Retursystem. The goal was quite clear; to communicate reusable and closed-loop circular economy. On the contrary to other environmental and climate NGO’s (The Danish Nature Conservation Association, NOAH, Greenpeace etc.), that strives to function as party sources in the climate debate, Dansk Retursystem is more unpolitical and wish to embrace many types of collaborations.
And therefore, the awareness and visibility cannot take place in sharp articles in the climate debate. Instead, Dansk Retursystem has the ambition to play a central part as the experts in relation to the circular economy and full-circle recycling.
We the consumers must return 100% of the beverage packaging and as a citizen, it is necessary to think about the label ‘recycle and to choose packaging that is 100% reusable.
Dansk Retursystem corporates with manufacturers in order to develop packaging that is suited for the circular economy, but Dansk Retursystem also helps retail companies with cost-effective collection and handling of used beverage packaging.
Moreover, they collaborate with the authorities about circular solutions and new packaging areas. It is a full circle, which means that the new website (and underlying services) must handle different target audiences and different needs.