Bold.dk is Denmark's largest football media, known to every football fan. On February 1, 2024, Bold.dk introduced a new product, Bold+, focusing on unique and in-depth content that can be exclusively accessed by football enthusiasts.

In connection with this launch, they also aimed to update their current brand identity to enhance their digital presence and appeal to a broader and more modern audience. In collaboration with the editorial team and the team behind the relaunch, Dwarf has created a new logo and visual identity, which has been rolled out across various digital platforms, in print, and on banners.

It was important for Bold.dk that the brand identity could coexist with Ekstra Bladet, be recognizable, and simultaneously consider Bold.dk's history and target audience.