Digital Brand Identity

A World of Football

A World of Football is Denmark's largest football media, known to every football fan. On February 1, 2024, introduced a new product, Bold+, focusing on unique and in-depth content that football enthusiasts can exclusively access.

In connection with this launch, they also aimed to update their current brand identity to enhance their digital presence and appeal to a broader and more modern audience. In collaboration with the editorial team and the team behind the relaunch, Dwarf has created a new logo and visual identity, which has been rolled out across various digital platforms, print, and banners.

It was important for that the brand identity could coexist with Ekstra Bladet, be recognizable, and simultaneously consider's history and target audience.


Manees Joakim Newton Nør

Chief Commercial Officer

Maria Frøsig Christensen

Digital Designer

Kasper Møller

Creative Director

All dwarf profiles

Manees Joakim Newton Nør

Chief Commercial Officer

Thomas Schmidt

Director of MarTech

Caroline Madsen

Client Manager

Other work


The World of Hummel


The Next Generation of Handball

The Augustinus Foundation

A Digital Univers for The Augustinus Foundation

All cases