For us ‘regular’ people, who normally buy cars every 3-5 years, it can give some hesitations at first when buying a used car. Is the car really okay? What’s the catch? Is there any hidden debt? Is the engine healthy? And what about the undercarriage? And even though the utility vehicle market is finally on digital media, the process itself remains the same. It only differs from the fact that the buyer receives a pretty good overview of the used cars that are on sale. But they still need to physically walk all the way to the dealer, or a private salesperson to test-drive the car. And even in this case, it can be difficult to find out whether it is a truly good bargain or whether the salesperson is someone you can really trust… Dwarf was tasked with developing a completely new digital platform based on a new sales process.

After ALD’s thorough analysis of their own customers' concerns and needs, Dwarf decided to develop a new digital business model in cooperation with ALD, qigo.dk, in only 4 months. A year later, the solution was consolidated into the ALD brand and changed into ALDCarmarket.dk, because qigo.dk had proven that the consumers were ready to buy cars online.

With a newly developed and intuitive search function, that is based on the needs of the users, we created a platform in which customers can seek, explore and buy cars from their homes. And on the whole customer journey, they can receive guidance from ALD in the implemented chat function. The cars are delivered with a full guarantee and even possibilities for financing, exactly like when you buy new cars. Moreover, they will even be delivered to your doorstep with a full return policy for 14 days. With help from consumer insight, intelligent use of data, and ALD’s unique product and services, we have created a new platform that makes it easy and safe to buy used cars.

The webshop is built in Laravel and includes functions like 360-degree image display of the car - seen from the inside and the outside. At the same time, Dwarf developed a mobile application, which the mechanics can use to check the car for scratches and even take some real “hero-shots”.

The customers have indeed approved this concept. The website is popular and used regularly, and ALDCarmarket.dk sells lots of cars each month.