Digital Business Development & Strategy


Business Understanding and Digital Results
Ways of working

Conceptual Consulting

We use our digital business understanding and experience to challenge your proposals and objectives, translating them into clear digital problem statements that can be addressed through concrete products, features, and prioritized backlog initiatives.

Analysis and Business Case Modeling

We analyze the market, user behavior, and existing solutions, estimate potential and costs, and help you build robust business cases that can stand up to scrutiny from executive management and the board.

Goal definition, KPIs, and tracking

We define business objectives, translate them into KPIs, and ensure the solution is measured correctly from day one - so you can see whether it delivers the impact we’re working together to achieve.

Roadmap for digital execution.

We break down the vision into a realistic digital roadmap with phases, releases, and learning loops - enabling you to deliver quick wins while building a strong digital foundation over time.

Luxplus is a subscription-based beauty universe that challenges the traditional way of purchasing beauty products. With attractive and competitive member prices, a vast product assortment, and a strong focus on member value, Luxplus has created a compelling ecosystem where convenience, price, and quality go hand in hand - one in which digital innovation plays a central role in driving both growth and long-term loyalty.

Testimonial

“The collaboration around the development of the Luxplus app has been both inspiring and value-creating. From the outset, there has been a shared ambition not just to build a new sales channel, but to create a digital universe that strengthens the relationship with our members and makes the value of the membership more tangible in everyday life. The process has been characterized by strong strategic understanding, close collaboration, and an ability to quickly turn ideas into concrete solutions. This has resulted in a solution that reflects both our brand and our ambition to create even greater value for our members.”

Emilia Lindfors Director of ECommerce & Marketing at Luxplus
Tools
Figma

Figma

Figma is a central tool in our design process. It enables us to bring design, prototyping, and feedback together in one shared workspace, where teams can collaborate closely and make decisions faster.

Weavy

Weavy

Figma Weave is an AI-powered visual workspace for creating and editing content. It brings together generation, editing, and iteration in one flexible workflow. This makes it possible to work quickly and with control on visual ideas from start to finish.

Skills

Digital Business Development & Strategy

  • Account Management
  • AI Strategy and Advisory
  • Brand Strategy
  • Business Development
  • Business Innovation
  • CX
  • Digital Product Strategy
  • Digital Roadmap
  • Digital Transformation
  • Project Management
  • Research and Insights

Contact

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